The Corona pandemic has accelerated the digital push at a considerable pace. The IT companies and services companies are imagining a new world where human interactions will give way to digital services. As per BBC News, jobs lost to automation stats in 2020 show that up to 800 million roles could be phased out. Artificial intelligence technology & use of industrial robots are replacing several jobs that are done by humans today. The contactless technologies and services are ruling the world.

At the Apec CEO Summit in Manila in November, 2015, Ma shared LQ in a conversation with Benigno Aquino III, then-president of the Philippines. Convinced of its competitive advantage in business for his own country, the president quipped, "The love quotient enables the Filipino to go really to the needs of the client that he is talking to, which is not available elsewhere."

At that point, technological revolution was still in its deployment phase. In 1908 Henry Ford had introduced the idea of Fordism and the production line. It was a brand new concept. Sales of the Ford car accelerated pretty quickly, pretty exponentially for the time. There's the readjustment phase: Wall Street crashed in 1929, followed by the depression and then World War II.